The VanillaPura Story
Owned exclusively by the Fulton Family, Jill & Paul have worked and traveled in the Caribbean, Latin America, Africa, Australia & Asia for more than 20 years. VanillPura, LLC is the first company that they created together.
(Paul & Jill hiking the mountains near their home in UT)
Jill was the Founder and "Idea Chief" behind VanillaPura™. Paul is in business and has worked internationally in various fields for the past two decades.
(Paul & Jill enjoying a sunset over the Pacific on one of their trips)
In 2012, Paul & Jill travelled to Mexico on a business trip. While Paul attended meetings, Jill roamed the streets taking in the local culture. Like many tourists in Mexico, she purchased several bottles of, what they believed, was "Pure Vanilla Extract". They gave some of the bottles away as gifts and used some themselves. Several months later, they realized that the vanilla they had purchased was not only artificial, but likely included additives that are banned in the USA by the FDA. And just like that, their vanilla journey began.
As they reviewed and researched the vanilla extract market even further, they learned that most vanilla is largely artificial. The cheaper it is, the more artificial additives and sweeteners have likely been used. In addition, finding real vanilla extract is difficult and, once found, the flavors are inconsistent and limited because inexpensive spirits are used for extraction.
During the 2016 holiday season, Jill made pure vanilla extract as gifts for several friends and family members. She used the highest quality vanilla beans with finely distilled and aged spirits. The result was a pure vanilla extract with bold vanilla tones and authentic tastes based on the origin of the beans and the quality of the spirits she used. Everyone loved her vanilla and asked for more! And VanillaPura was born!
Paul & Jill want to create a safe place to buy the very best vanilla extract, made from real vanilla beans and extracted with only the finest spirits. They want to help others become educated about the world of Vanilla Beans and proper extraction techniques. They want to be a source for the highest-quality vanilla beans in the world, working closely with a global network of approved vanilla bean farmers.
(Real vanilla beans in every bottle. Pure ingredients for a cleaner world.)
Finally, Paul & Jill want to source vanilla beans not just from 1-2 regions around the world as most vanilla extract producers do, but from every single region, large or small. Beans from Tonga, Tahiti and other smaller-producing regions are all part of the VanillaPura offering. They want to introduce you to those cultures and they want to contribute to each culture's growth.
Several years ago, Paul and Jill were introduced to the founder of the Pemba Foundation. This wonderful group of people is dedicated to improving the economy, living conditions and environment in an effort to help local farmers establish new vanilla bean plantations on the Island of Pemba off the coast of Tanzania.
VanillaPura is honored to donate $2 from every bottle of extract we sell to the Pemba foundation.
(Picture above provided by the Pemba Foundation: "[This is] one of Pemba's best vanilla farmers, named Bakari Mataka Bakari, as he plants new vanilla vines, with a grant from our foundation. You can see the forest environment, which he has cleared for now, but which will close in on the vines as they grow, providing the necessary shade. Mr. Mataka is tying the young vine to a support, which he has also planted. The support will take root and grow, and thus be termite-proof.)
(This is Paul (right) meeting with John Angier (left), retired PBS documentary producer and founder of the Pemba Foundation. Paul presented John with VanillaPura's first donation during this visit several years ago to celebrate the sale of their100th bottle of VanillaPura extract. This will be the first donation of many more!)
VanillaPura has become more than just a safe source of pure vanilla extract and vanilla beans. It is a culinary, cultural melting pot where you can experience not only the exquisite tastes from regions around the world, but also a source of information and insight about the countries, climates and people who provide our world with vanilla beans. VanillaPura is learning more about those regions every day, and YOU are contributing to their long-term growth, every time you purchase a bottle of VanillaPura extract.
Of course, all VanillaPura products are backed with a 30-day, 100% money-back guarantee.
We are confident that you will love our premium vanilla extracts and vanilla beans, and we hope to see you back soon. - Paul & Jill